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Work with Us

Honest partnerships. Editorial wall preserved. No bait-and-switch.

Work with Us

Last updated: May 2026

Pogodex is open to brand partnerships, sponsorship, and media buys that fit our editorial standards. This page describes the audience we reach, the categories of partnership we accept and refuse, the editorial wall that constrains every commercial relationship, and how to start a conversation.

Audience profile

Pogodex’s primary audience:

  • Active Pokémon GO trainers who play daily or near-daily, with median trainer level 35–45. Skews adult (the median reader is in their 20s–40s) but spans a wide age range.
  • Geographic distribution: roughly 55% North America, 25% Europe, 10% Asia-Pacific, 10% rest of world. English-language audience.
  • High engagement on raid coordination, GBL tier lists, IV calculator usage, and event coverage.
  • Mobile-heavy traffic (~75% mobile, ~25% desktop), consistent with the Pokémon GO player profile.

Specific traffic figures are shared with prospective partners under appropriate confidentiality.

Partnership categories we accept

The categories of commercial relationship we have accepted or are open to:

  • Display advertising via programmatic networks (currently Google AdSense; planned Mediavine; alternative Adsterra). Standard programmatic buying applies.
  • Direct sponsorship of editorial sections on a non-exclusive basis. Sponsors are clearly identified; sponsored content does not affect non-sponsored editorial.
  • Affiliate programs for tangentially-relevant products: gaming accessories useful for Pokémon GO play, mobile-game peripherals, gaming merchandise, books and educational resources. Editorial recommendations are independent of affiliate availability.
  • Sponsored guest contributions from credible voices in the Pokémon GO community, with clear sponsorship disclosure.
  • Co-branded research or feature partnerships where the partner provides data or expertise we would not otherwise have access to.
  • Editorial content licensing: republication of Pogodex articles in other media with appropriate compensation.

Partnership categories we refuse

To be explicit about what we will not do:

  • Anything that violates Niantic’s Terms of Service. No partnerships with GPS-spoofing services, account-trading platforms, multi-accounting tools, auto-bots, or any third-party software that interacts with Niantic’s servers without authorization.
  • “Honest review” arrangements in exchange for friendly coverage. Where samples are provided, the relationship is disclosed and the verdict is honest.
  • Sponsored content presented as editorial. Sponsored content is identified as sponsored.
  • Linkbuilding, “guest post for SEO,” or similar gray-hat content arrangements. If your goal is to place a backlink in our content, we are not your publisher.
  • Cryptocurrency or NFT partnerships that do not have clear underlying value for our audience. Pokémon GO is a game; we do not introduce financial-risk products into editorial recommendations.
  • “Buy Pokémon” or similar account-trading services. Account trading violates Niantic’s Terms and creates harm for trainers.
  • AI-generated content partnerships where the deliverable is AI-written editorial. See our AI Usage Policy.
  • Anti-Niantic political campaigning. We have editorial views on Niantic’s pricing decisions and feature releases, but we do not host paid campaigning either for or against the publisher of the game.

The editorial wall

Every commercial relationship with Pogodex is constrained by the editorial wall described in Editorial Standards. Specifically:

  • Sponsorship of editorial section A does not give the sponsor any influence over editorial section B.
  • Affiliate availability does not change which Pokémon, items, or services we recommend in non-affiliate articles.
  • The sponsor of a sponsored article cannot dictate factual claims; the editorial team verifies the article and we will offer to decline the sponsorship rather than publish factually wrong content.
  • The sponsor of a sponsored article cannot require a positive verdict; the verdict is editorial.
  • Where a partnership creates a conflict of interest in non-sponsored coverage, the conflict is disclosed and the affected editor recuses.

Sponsored-content tier framework

Where a partnership involves sponsored editorial content, we use a three-tier license framework:

  • Tier 1: First-party adjacent. Sponsorship from gaming-accessory makers and mobile-hardware brands whose products are tangentially useful to Pokémon GO. Standard sponsorship terms apply; clearly identified.
  • Tier 2: Third-party gaming. Sponsorship from gaming brands or services with no direct Pokémon GO connection. Accepted if the underlying offering would be useful to our audience; clearly identified.
  • Tier 3: Refused. “Pokémon-named” services that lack official licensing (illegitimate Pokémon-themed cryptocurrency, unofficial Pokémon merchandise of dubious provenance). We do not accept these regardless of price.

How to start a conversation

For brand partnerships, sponsorship inquiries, or media-buy discussions beyond programmatic networks, email partnerships [at] pogodex [punto] space with:

  • The brand or organization you represent.
  • The proposed partnership concept (sponsored series, single article, affiliate program, etc.).
  • Approximate budget range or scope.
  • Timeline.
  • Any constraints from your end (e.g., compliance with FTC disclosure rules in the U.S., specific brand guidelines).

We respond to legitimate inquiries within 14 days. Initial response is typically a brief email confirming whether the proposed partnership fits our framework; substantive partnership development happens by email or video call.

What we do not do at the inquiry stage

  • We do not provide a public rate card. Pricing is set per-engagement based on scope and audience reach.
  • We do not respond to bulk SEO outreach (“we’d love to feature your site in our roundup”).
  • We do not take “guest post” pitches that are obvious linkbuilding attempts.
  • We do not negotiate against ourselves; first offer reflects how we value the engagement.

Existing partners and disclosure

Existing affiliate or sponsorship relationships are disclosed per our Affiliate Disclosure page and at the article level where relevant. We are happy to share a current list of active commercial relationships with prospective partners under appropriate confidentiality.

Related pages: Affiliate Disclosure · Editorial Standards · Game Guide Policy · Contact Us · About Us